Hi, I'm Alex from byAlex

In 2016 I started byAlex. After working for the government for a number of years and not feeling relaxed in my own skin and mind, I quit my job without having any backup plan. At that time I was pregnant with our third child and I decided to do what I wanted to do most: designing premium-quality fabrics and tranforming them into beautifully crafted lifestyle items. Combining thoughtful design with matching quality to inspire a more centered, intentional lifestyle.

From the moment I followed my heart, I felt more relaxed and I finally had time for myself and my family again.

A little fast forward; byAlex grew rapidly at home and abroad. In the meantime I learned to take better care of myself. To take some time for off every now and then. I learned that this is not selfish, but that it allowed me to be a nicer mother and partner.

Yoga turned out to offer me the ultimate relaxation. From body to mind and soul. And as every yogi and yogini knows, a good yoga mat is very important for the comfort of our body. Fortunately, I now knew exactly how to make a luxurious, stylish item sof high quality, and that is how byAlex grew into what it is now: a premium lifestyle brand with ethically produced yoga and homeware items for men and women who love want to foster balance and mindfulness in everyday life.