Passion For Pink

When you purchase any pink byAlex product during Pink Ribbon Breast Cancer Month, 10% of the proceeds will be donated to Dutch breast cancer research.

Here at byAlex, we've always had a soft spot for the color pink. Pink represents love, compassion, and empathy - qualities we hold dear in our hearts. It's a color that radiates positivity and kindness, which is why we've incorporated various shades of pink into our products, creating a beautiful synergy between style and purpose. Pink is more than just a color; it's a symbol of unity and resilience in the face of adversity. By wearing and promoting the pink ribbon, we not only raise awareness about breast cancer but also show our solidarity with those affected by this disease.